Client: Giuliana Prucca, AVARIE [Categories: Logo, Identity, Print, Publishing]
AVARIE (Artbooks Vuoti A Rendere International Edition), is a new Paris-based independent publisher of artbooks and photobooks conceived in close collaboration with artists and photographers.
The semantic source of the word AVARIE (in english “breakdown”) is, from the arab language, “awr”, a rip, a kind of fault of the system – as the young publisher Giuliana Prucca loves to define the core issue of her work.
So I designed the logo keeping in mind that idea, using a cut set of characters as if they were escaping from a crack, to achieve a kind of absence of margins that nevertheless gives more importance to those margins themselves.
Visit the website: www.avarie-publishing.com.