Client: Centre LGBT Côte d’Azur [Categories: Logo, Print, Identity, Social]
The Centre LGBT (Lesbian, Gay, Bisexual, Transgender) Côte d’Azur is an association based in Nice, French Riviera, which has been active for several years for the rights of LGBT people in the department of Côte d’Azur and all over France, thanks to the enthusiasm of activists and volunteers.
Since 2011 I have been dealing with the graphics of the Centre to make the communication more effective through the design of posters, leaflets, flyers and everything which can give more visibility to the work of this group of people.
More details about the program and activities on the website: centrelgbt06.fr
The remake of the logo had become necessary to build a stronger identity of the Centre LGBT, with the requirement to preserve the colors of the rainbow flag and strengthen the communicative power of the icon, in addition to its adaptability. The initial letter “C” becomes an excellent opportunity to highlight the concept of “center”, creating a logo easy to adapt to any circumstances, to convey the message that this is really the center of the LGBT life in the region.