kepamaг: water and heating
Client: kepamaг [Categories: Logo, Identity]
kepamaг (Keramag) is a new Ukrainian company whose activities are selling and assistance of bathroom fittings, sanitary and heating systems. Vitalik and Tanya, the two young owners, asked me to design their brand identity, focusing on the concepts of simplicity, originality and memorability.
Several tests of the logo finally yielded a hybrid shape of a wrench having the form of a water drop wrapping the silhouette of a house: basically the essence of Keramag.