Panacea: 100% Mother Dough
Client: Cooperativa ARTICOLO 4 [Categories: Logo]
Panacea is the first bakery in Turin which produces organic bread with natural leavening (Mother Dough).
More specifically, the brand intends to enter the market of artisan bread with a product characterized by its authentic and genuine taste, natural ingredients, high quality standards of manufacturing, self-production on site, ethical and environmental certification, and a fair cost.
The logo of Panacea is almost exclusively textual, and is thus based on the concept of simplicity, through an original character created specifically through the use of a serial portion of a circle, the symbol of simplicity for excellence. The only iconic addition is the letter “e” in the name, which takes the shape of a stylized leaf, to strengthen the product proximity with nature.
Here is the website: www.panacea-torino.it
More details in the video (with English subtitles) below.