vito raimondi vito raimondi

Edi[ta]ble,
cinema to savour

Editable – Exhibition
Super size me
Tampopo
Coffee and cigarettes
Couscous
Il Minestrone
The cook, the thief, his wife and her lover
Bella Martha
Delicatessen
Chocolat
Soul kitchen
Food - Švankmajer
Food, inc.
Soul kitchen
Babettes gæstebud
Editable photo
Client
Personal Project
Category
Exhibition, Print, Illustration

For the event PlayWithFood #3, I presented a selection of 14 movie posters that I designed taking into account the theme of the festival.
I chose some movies connected by the theme of foodstuff, and I designed their posters according to the mood and the atmosphere of the films themselves, just by focusing on the food component.

EDI[TA]BLE* is a kind of “graphic game” which consists in creating a series of (imaginary) movie posters related to (real) movies in which the food appears as protagonist or common thread.
The posters are completely different from the original ones: the aim is to re-process them, by highlighting the food item inside the film through an iconic, essential and evocative representation, even through the use of colors and typographical fonts closely related to the atmosphere of the film itself.

* The title EDITABLE plays with the adjective “edible”, and the verb “to edit” (a movie or a publication).