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© 2018 vito raimondi
graphic designer + art director

A “beetterfly” for EstreLab

EstreLab
Logo origin
Logo sketches
Logo EstreLab
Logo EstreLab
Business cards
Pattern origin
Pattern origin
Pattern
Client
EstreLab
Category
Logo

EstreLab is a young agency of co-creation based in Nice that aims to facilitate and accelerate the transition of organizations towards an ecosystemic world through the organization of several activities.
From a general perspective the design of the logo was centered on 3 key concepts related to EstreLab: transformation / cooperation / mutation.
Retaining the fun, positivity and connection with nature, the conceptual requirements laid down in the beginning have led to the choice of a recognizable symbol that can evoke the concepts of transformation and cooperation – in this sense, nature came to help us with two small and precious insects: a bee and a butterfly.

The result is precisely a hybrid between a bee and a butterfly. Of course, to recognize the crossing it is necessary to abandon your usual mindset – a “beetterfly” is a species that does not exist in nature!
The logo also features the wings that play a dual role: they highlight the intersection between the two insects, and they add the form of a “bubble” (as the balloons of the comics) that represents obviously the dialogue, the exchange of ideas / suggestions that is typical of the process of co-creation.
Here is the EstreLab website: www.estrelab.com.

POSITION(S) - Antoine d'Agata
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